A special start to September this year
September 01, 2026
We're marking the start of September with something rather special this year: our first ever back to school pop-up, which launches this Friday in Soho.
For many of us, the 'stationery thing' began with that annual ritual of going stationery shopping ahead of the new school year — realising the start of September is upon us and it's time to get prepared. It was as much about the stuff itself, as it was the feeling this ritual gives you, as you dust off a leisurely summer and set things up for a productive autumn.
I've often spoken to customers about this tradition of September stationery shopping and my favourite quote was from a customer who said "Once I'd been stationery shopping with my mum, and I had my new pencil case, I felt like things were just going to go well." So I hope the new stationery on your desk can make you feel something like that as we all begin to return to our desks this week. And of course, this year we have our very own Mark+Fold Pencil Case as a new addition to the range which we've been planning for many years and finally launched in July.
Monocle Radio kindly invited me onto their daily show last Tuesday to share my thoughts on this 'specialist subject' and we covered everything from stationery shopping in Japan and how it differs to the UK, to taking my daughter stationery shopping last week for her new pencil case and pens as she prepares to start secondary school this week. You can listen here (the stationery segment is 18 minutes in.
Of course, both of these examples are of in-person stationery shopping and as much as we love to be online, there really is nothing like real-life stationery shops: perusing the pencils, flicking through the notebooks, settling on the perfect set of things to make you feel ready for what lies ahead. So we're pleased to be creating a little pocket of stationery magic in the heart of Soho and hope you'll come and visit!
Wishing you a great start to September, and hope to see you at the pop-up!
Amy x
Visiting the pop-up
Visit the Back to School Pop-up
September 01, 2026
Our back to school pop-up shop launches this Friday 4th September in London Soho. Here's all you need to know to plan your visit.
Where is the Mark+Fold pop-up?
We're at 33 Great Windmill Street, Soho, London, W1D 7LR. It's 4 minutes walk from Piccadilly Circus, 6 minutes from Leicester Square.
When can I visit?
We'll be open from 4-16 September. Opening hours are 11am-7pm Tuesday-Saturday and 12-5pm Sundays. We'll be closed on Mondays.
What will be on offer?
We will have the entire Mark+Fold range on display, including our Classic Notebooks, Exercise Books, Desktop Pads, and our notebook collaborations with Community Clothing and Margo Selby. We will also have the usual selection of pens, pencils and other desk objects, as well as some special back to school extras including washi tape and special origami erasers from Japan.
We will have the newly-launched Mark+Fold Pencil Case and A5 Pouch in the shop, as well as the Japan-inspired 2027 Collection of Diaries and Planners, which are available at pre-order price until 10th September.
Can I come and meet the team behind Mark+Fold?
Yes, we will have two members of the team in the shop each day. We will also be sharing on Instagram who is in the shop on a given day.
Are you hosting any events?
Yes, we will be hosting a 'Show + Tell' event on Sunday 13 September, inviting customers to bring their notebooks and diaries filled with notes and sketches, to share ideas with others in the Mark+Fold Community. You can register for this event here and spaces are limited.
Will there be a launch party?
This time we're having a Launch Weekend from Friday 4th to Sunday 6th September. On these days, we'll be serving light refreshments and you'll receive a small gift with your order.
